Social Media: #NewestBusinessLiabilityRisk
The stories of social media fails are legendary—companies using inappropriate humor regarding serious social issues, 印刷错误, and pop references that backfire.
These examples represent reputational issues that can affect your company’s brand and its sales.
The mistakes in social media marketing that make the headlines can obscure other forms of risks presented by social media, 即侵犯隐私, 安全漏洞, unauthorized use of intellectual property, 以及基于就业的索赔, 等.¹
Liability Risks of Social Media
The risks that social media introduce to your business are generally not new risks, but conventional risks that are delivered in a more modern way.
In order to help manage the risks presented by social media use by your business, you should:
- Create a social media policy for your company. Develop one for employees using social media for their job and another for employees using social media in their personal lives.
- Don’t create your policy in a vacuum. Rely on the diverse talents of your employees.
- Limit social media to designated spokespersons for better control over messaging.
- Train all employees on your social media policy.
These risks may be covered by your existing business liability insurance, provided through a rider on your current policy, or obtained through the purchase of specialized coverage. Speak with your insurance agent to learn how to make sure you are adequately protected against the business risks of social media.
1. The information in this material is not intended as legal advice. Please consult legal or insurance professionals for specific information regarding your individual situation.
The content is developed from sources believed to be providing accurate information. The information in this material is not intended as tax or legal advice. It may not be used for the purpose of avoiding any federal tax penalties. Please consult legal or tax professionals for specific information regarding your individual situation. This material was developed and produced by 消费品套件 to provide information on a topic that may be of interest. 消费品, 有限责任公司, is not affiliated with the named broker-dealer, state- or SEC-registered investment advisory firm. 所表达的意见和 material provided are for general information, and should not be considered a solicitation for the purchase or 出售任何证券. 版权 消费品套件.
